The blessings of forests are not limited to “things” such as timber.
Forests have various functions and support our fulfilling life:

• Soil conservation/erosion control
• Protection of water sources
• Preservation of biodiversity
• Global environmental preservation (global warming control)
• Wellness/recreation (calming and healing effects)

We all live supported by these forest functions and receiving their abundant blessings.

We are losing forests everyday around the world. In Japan, although the number of trees is increasing, those trees are neither properly nor sufficiently cared, resulting in the loss of forest health.

In order to recover the health of forests, More Trees provides forest conservation activities that suit the status of local areas and the countries with focuses on “planting trees” and “growing, adequately cutting down and utilizing trees.”

Also, More Trees connects forests and cities by delivering products, services, information and experiences from forests while giving back forests the thoughts of people who receive the values of forest blessings and economic price for such values.

The thoughts of people in cities generate economic values, which is given back to forest conservation activities. Preserved forests will then share their blessings with people again.

Establishing and maintaining such cycle is what we think “creating forests,” and leads us to our activities for the “society where forests and people coexist for generations to come.”